What are the first things you should do?
Well, let’s assume you already know your topic, and you know a little about your audience. You will probably need to find out more about them.
Know your audience - this is the first step.
Who are they? What are their interests? What do you have in common? How much do they know? What do they want and need to know? How can you satisfy their needs and how can you measure that satisfaction? What value can you add to their lives?
So, you should also be thinking about that great Stephen Covey quote: “Start with the end in mind.”
After you have done this you should focus on creating a clear, succinct and actionable objective statement - let’s cover that in a later skill tip.