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How to Write Effective Emails

For advice on how to write effective e-mails, which get to the point and are written with the reader in mind, read on:

  • Be compelling: E-mail writers frequently fail to put themselves in the readers’ shoes. When we receive an e-mail we all think WIFM – what is in it for me? Before you begin writing your e-mail ask yourself the following questions: What’s our relationship? What’s important to them? What are their aspirations? What keeps them up at night? And then address the WIFM in the subject line
  • Be concise and clear - avoid complex sentences 
  • Use bullet points or lists when you have a lot of content 
  • When there’s an attachment in an e-mail, summarise its contents