In our many walks of life we will prepare just one objective. For a negotiation you need to prepare three!
Negotiations in our global world are becoming more and more complex. You need to operate with greater flexibility and ingenuity. Preparing these three objectives will help, and after you have considered: position, interests, alternatives, BATNA, anchor, options and criteria you will have a great framework to make the negotiation pie bigger for both sides, while you claim a bigger portion.