Helping companies and their people succeed globally.

The hidden power of stories

Persuasion is a centerpiece of business activity and recent research has shown that “persuasion is most effective when people are “transported” to another place using a story”. Check out the tips below and become a more effective storyteller at work and play:

  • Plan your story: start with the takeaway message. This is the message you want to deliver, and the one that will linger with the audience.
  • Good stories are about challenge or conflict. The compelling part of a story is how people deal with conflict - so start with the people and the conflict. 
  • A good story always has ups and downs, so “arc” the story. 

Master these tips, and tell authentic and emotive stories to maximise your persuasive potential!