Persuasion is a centerpiece of business activity and recent research has shown that “persuasion is most effective when people are “transported” to another place using a story”. Check out the tips below and become a more effective storyteller at work and play:

• Plan your story: start with the takeaway message. This is the message you want to deliver, and the one that will linger with the audience.
• Good stories are about challenge or conflict. The compelling part of a story is how people deal with conflict – so start with the people and the conflict.
• A good story always has ups and downs, so “arc” the story.

Master these tips, and tell authentic and emotive stories to maximise your persuasive potential!