For advice on how to write effective emails, which get to the point and are written with the reader in mind, read on:

• Be compelling: Email writers frequently fail to put themselves in the readers’ shoes. When we receive an e-mail we all think WIFM – what is in it for me? Before you begin writing your e-mail ask yourself the following questions: What’s our relationship? What’s important to them? What are their aspirations? What keeps them up at night? And then address the WIFM in the subject line
• Be concise and clear – avoid complex sentences 
• Use bullet points or lists when you have a lot of content
• When there’s an attachment in an e-mail, summarise its contents

Follow these tips and become a more effective email writer.